Which of the traffic sources are suitable for use on crypto vertical? What advantages and disadvantages are peculiar to each of them? Let's deal with this question, this information will come in handy to improve the effectiveness of advertising campaigns.
Advantages:
- Traffic from Facebook is accepted by many affiliate networks.
- A reliable source with stable results.
- Facebook is a well-known source, you can find a lot of information about it.
- The majority of FB users belong to the target audience.
- Such a source of traffic for a long time will retain its relevance.
It is no secret that FB Reels are a top source of traffic. For recommendations on how to optimize your Facebook Reels, read this article.
Disadvantages:
- You have to fight against storms;
- accounts often get banned;
- you should decide on the accounts to be mined, it takes time to find a suitable option.
Advantages:
- Experience shows that users coming from search engine sites are the most successful audience for crypto verticals, as they agree to make solid deposits.
- Actively growing source.
- The usage time of these accounts is longer than on FB.
- Apps used for running traffic are able to end up in search engine rankings and help increase organic traffic conversion.
- UAC ensures fast optimization and renders significant amounts of traffic.
What are the peculiarities of running google account under crypto, read from AffCommunity's blog.
Disadvantages:
- Google is a complex source, advertising campaigns needs to be optimized all the time;
- webmaster must be fully confident in creativity, you can't change it slightly, strong uniqueization is required;
- high cost, tests will cost you 2.5 thousand dollars;
- UAS team is required, it is not recommended to run solo because of the high probability of drain, it is almost impossible for one person to keep track of everything.
TikTok
Advantages:
- Many users are solvent, mostly people over 24 and under 43 sit on TikTok.
- TikTok is easier to get views than other social networks.
- You can get free traffic if you know how to work with accounts.
- A new, actively developing source of traffic.
- Convenient, easy-to-use advertising cabinet.
Don't know what advertising campaigns formats to use? Go to https://affcommunity.org/en/how-to-test-and-scale-tiktok-ad-campaigns-in-2024/ and read up-to-date information.
Disadvantages:
- No ready-made, proven cases on the market;
- it is inconvenient and too difficult to work alone;
- to arouse the interest of the audience, encourage them to activate the link and click on it;
- some affiliate programs do not accept such traffic;
- a new, insufficiently known source of traffic.
Conclusion
Choose a suitable source should be cautious and careful, taking into account the characteristics of the team, the amount of money to invest in advertising campaigns, goals, the desire to fight against difficulties. Do not rush with the choice, weigh the pros and cons of different sources. When choosing, take into account the requirements of the target audience and the specifics of advertising campaigns.
