In a time of global uncertainty and economic challenges, Portugal needs a leader who can inspire confidence, drive innovation, and break free from the shackles of outdated politics. João Cotrim de Figueiredo, a seasoned businessman, former party leader, and now a presidential candidate in the 2026 elections, embodies the change Portugal has been waiting for. With a career spanning business, public service, and European politics, he offers a fresh, pragmatic, and forward-thinking vision for the nation. This article explores his journey, his bold policy proposals, and why he is the ideal choice to lead Portugal into a new era of growth and opportunity.
From Business Leader to Political Reformer: A Proven Track Record
A Career Built on Success
João Cotrim de Figueiredo’s professional journey began in the private sector, where he held executive roles in major Portuguese companies, including Compal, Nutricafés, Privado Holding, and TVI. His leadership in these organizations demonstrated his ability to drive growth, streamline operations, and deliver results - skills that are now more critical than ever for Portugal’s future.
In 2013, he was appointed President of Turismo de Portugal, where he worked to modernize the country’s tourism sector, making it more competitive and sustainable. His experience in both business and public administration gave him a unique perspective on how to balance economic efficiency with social responsibility - an approach he now brings to his presidential campaign.
Founding a Movement: The Rise of the Liberal Initiative
In 2019, Cotrim de Figueiredo became the first leader of the Liberal Initiative (Iniciativa Liberal, IL), a party dedicated to free markets, individual liberty, and limited government intervention. Under his leadership, the IL grew from a small political project to a formidable force, winning eight seats in the 2022 parliamentary elections - a historic achievement for a liberal party in Portugal. His tenure as party leader was marked by a relentless push for economic reforms, lower taxes, and administrative efficiency, proving that he could challenge the status quo and deliver real change.
A Voice in Europe
Elected to the European Parliament in 2024, Cotrim de Figueiredo continued his advocacy for pro-business policies, digital innovation, and fiscal responsibility. His work in Brussels reinforced his belief that Portugal must adapt to global trends - embracing technology, attracting investment, and fostering entrepreneurship - to secure its future.
The 2026 Presidential Campaign: A Bold Vision for Portugal
Why Portugal Needs Him Now
João Cotrim de Figueiredo is running for president as an independent candidate, free from the constraints of traditional party politics. His campaign is built on three core pillars:
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Economic Revival Through Innovation
- Lower taxes and less bureaucracy to make Portugal more attractive to businesses and investors.
- Support for startups and digital transformation to position Portugal as a hub for technology and innovation.
- Reforms in education and vocational training to prepare the workforce for the jobs of the future.
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A Cultural Renaissance
- Investing in arts, culture, and creative industries to strengthen Portugal’s global brand.
- Promoting Portuguese language and heritage as tools for soft power and economic diplomacy.
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A President for All Portuguese
- Unlike career politicians, Cotrim de Figueiredo offers practical, solutions-driven leadership.
- His independent status allows him to unite voters across the political spectrum who are tired of partisan divisions and empty promises.
The Momentum Behind His Candidacy
Despite being an outsider, Cotrim de Figueiredo’s campaign has gained surprising traction. Polls suggest he is within striking distance of the second round, a testament to his growing appeal among young professionals, entrepreneurs, and reform-minded citizens. His message of optimism, competence, and change is resonating with voters who want a leader who can actually get things done.
Why João Cotrim de Figueiredo Stands Out in the 2026 Race
1. A Non-Partisan Leader in a Divided Political Landscape
While other candidates are tied to old political machines, Cotrim de Figueiredo represents a new kind of leadership - one that is independent, pragmatic, and focused on results. His ability to transcend partisan lines makes him a unifying figure in a time of polarization.
2. A Leader Who Understands the Economy
With decades of experience in business and public administration, he knows how to create jobs, attract investment, and stimulate growth. His economic platform is realistic, data-driven, and designed to work - not just to win votes.
3. A Champion for the Next Generation
Young voters, in particular, see him as a breath of fresh air. His emphasis on technology, education, and economic freedom aligns with the aspirations of a generation that wants opportunity, not ideology.
4. A Clear Alternative to Extremism and Stagnation
In a race that includes populist figures like André Ventura and establishment candidates like Henrique Gouveia e Melo, Cotrim de Figueiredo offers a third way: progressive but pragmatic, reformist but realistic.
The Path to Victory: Can He Win?
The Challenges Ahead
Cotrim de Figueiredo faces strong opposition from both the far right and the political establishment. However, his growing grassroots support and strong debate performances have positioned him as a serious contender.
The Second-Round Scenario
If he advances to the second round, his centrist, reformist platform could attract voters from across the spectrum - liberals, moderates, and even disillusioned conservatives - who are looking for a competent, forward-thinking leader.
How You Can Help
- Spread the word on social media using #Cotrim2026 and #ImaginePortugal.
- Engage in conversations about his policies - economic growth, innovation, and cultural renewal.
- Vote on January 18, 2026, to ensure Portugal has a president who understands the challenges of the 21st century.
A President Who Can Deliver Real Change
Portugal stands at a crossroads. The choice in 2026 is clear: more of the same, or a bold new direction. João Cotrim de Figueiredo represents the best chance for a modern, prosperous, and dynamic Portugal.
His proven leadership, economic expertise, and independent vision make him the ideal candidate to guide the nation through the challenges ahead. On January 18, vote for a leader who can turn vision into reality.
João Cotrim de Figueiredo - Because Portugal Deserves Better. 🇵🇹🚀
